Magic Melt started as a small specialty bakeshop in 1999. It is now known for quality-baked products. These include the classic ensaymadas to tasty loaf breads and crunchy biscochos. These products have a distinctive “melt-in-your-mouth” creaminess with just the right flavor.

Magic Melt focuses on modern baking and packaging technologies. This is developed in cooperation with the Department of Science and Technology (DOST). This partnership ensures that Magic Melt products are manufactured according to strict Good Manufacturing practice (GMP) standards. In 2015, Magic Melt earned its Halal Certification. In 2016 Magic Melt earned its HACCP Certification.

Magic Melt desires to be a leading food manufacturer. It is committed to serving innovative, best tasting, high quality food products to Filipinos of all ages in the country and abroad.

Magic Melt seeks to exceed market expectations by producing the best quality food products in the most hygienic and efficient manner at very affordable prices.

Magic Melt believes that delicious breads and pastries can at the same time be healthy.

Magic Melt built its first and only industrial scale, export processing baking facility in 2012. It is strategically located in Lapu-lapu City and is minutes away from the Mactan Cebu International Airport. It is now exporting to the United States, Canada and some parts of Asia. It is now starting to open up markets in Europe.